Free Opening Audit

Find out where they stopped listening.

Send the first 90 seconds of your talk. Todd watches it against the Well Said method and tells you what to move.

Your first 90Live

Ninety seconds is all Todd needs to see where the room drifted.

  • Scored on the five segments: their turf, the hook, the loop, the tension, the assumed antidote
  • One change that would make the biggest difference
  • Free. No call required.

Send your opening

What you get back

Your opening, marked up like a rundown.

Here's the kind of sheet you'll get. This one's an example, not a real speaker.

Opening Audit · "[Example talk]"Example
0:00Their turfNeeds work

You open with your own story. Start with the moment they're already living in, then bring yourself in.

0:20The hookHolds

The competitive-edge line lands. People lean in. Keep it.

0:35Open the loopMissing

You answer the question before you've asked it. Give them half and let them finish the sentence.

1:05Add tensionNeeds work

The stakes are clear but nothing is at the door yet. Show the clock.

1:20The assumed antidoteMissing

You go straight to your method. First name what they think already works, and what changed.

The one change:Move your 1:05 statistic to the first ten seconds and turn it into a question.

How it works

Three steps. No sales call.

  1. Find or record 90 secondsA past talk, a rehearsal, or your phone propped on a bookshelf.
  2. Send the linkFill in the form at the top of this page. It takes about two minutes.
  3. Get your auditTodd's markup lands in your inbox within [turnaround].

Recording tips

  • Start at the walk-on. The first words out of your mouth matter most.
  • Leave the audience in. If you can hear them react, Todd can too.
  • Don't polish it. Give it the way you'd really give it.
  • Share the link openly. Make sure anyone with the link can view it.

Questions

Before you send it

Is it really free?

Yes. You'll also get a few short emails, each teaching one piece of the method. Unsubscribe whenever you want.

Who watches it?

Todd. [Confirm: Todd personally, or Todd plus team.]

How long does it take?

[Turnaround, e.g. within five business days.]

Who sees my video?

[Privacy line: who sees it and that it's never shared or posted without permission.]

What if I don't have a talk recorded?

Record the first 90 seconds on your phone. That's plenty to work with.

Got a big stage coming up?

The audit shows you the problem. The Keynote Companion fixes it with you.

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